thank you for exploring my experience!
If you are reading this, I strongly believe that I can benefit your posted role. Please feel free to contact me at your convenience to further explore our alignment.
CLARE BREES-OSWALD, MS
Whether it's a global data access issue or my parent's tv remote, I have a knack for solving itchy problems. From increasing dealership engagement by 50% with T3 dealer metrics for Ford Motor Company to leading the first fully-automated international onboarding series with T1 membership data, I enthusiastically lead campaign initiatives that drive a sense of relief for clients, consumers and staff while sparking creativity within a team.
With a proven track record driving results for Ford, General Motors, and Tier 1-Tier 3 agencies across North America, my work sits at the intersection of strategy, data, UX, and execution, leading lifecycle campaigns, managing complex stakeholders, and delivering measurable growth. I’ve led groundbreaking cross-border initiatives, built conversion-focused digital experiences, and advised dealer groups and enterprise clients- always with a sharp focus on performance, customer experience, and business outcomes.
🚀 Superpowers: Brand Development • Automotive Strategy • T1 and T3 Communications • Automated Intelligence • Campaign Management • Lifecycle Strategy • Marketing • Chess (yes, seriously)
EDUCATION
LOYOLA UNIVERSITY CHICAGO
MS, GLOBAL STRATEGIC COMMUNICATION (2022)
BA, POLITICAL SCIENCE (2021)
BA, ADVERTISING AND PUBLIC RELATIONS (2021)
PROFESSIONAL SUMMARY
Chief Executive Officer
Communiclare · Freelance
Aug 2022 - Present
• Leads marketing strategy, research, UX, SEO, and social media campaigns for clients across a variety of service industries, aligning marketing initiatives with budgets, target audience segments and sales objectives.
• Audits all pre-existing business marketing channels to enhance ADA, SEO, and UX opportunities.
• Full-suite marketing partner for local businesses, creating websites, content strategies and creative.
• Creates conversion-focused experiences (both turnkey and emerging) in a scalable way, using all client data sources to improve administration, brand loyalty and visibility.
WEBSITE DESIGNS / SEO COPYWRITING
print DESIGNS / ux COPYWRITING
Automotive Account Executive
iheartmedia
Jul 2024 - Apr 2025
• Deployed T3 audio/digital conquest marketing strategies with real-time data, customizing competitor
modeling for key in-market targets that improved VIN sales for dealership owners by 20%.
• SME on local Detroit Auto Market, reporting to and hosting VPs and national leadership.
• Sold auto strategies, specializing in managing auto agency and int’l accounts in Salesforce.
• Successfully created the first annual audio strategy for the Detroit Symphony Orchestra.
• As sole Automotive Specialist, restructured iHeartMedia suite of automotive products in new packages to reflect the unique needs of Detroit’s lease-based market; trained all Detroit sales staff on enhancements.
• Created the first fully-automated workflow for the general market, generating an unprecedented 50% company-wide open rate from key national account prospects, increasing bandwidth for proactive strategy.
Account Executive, ford of canada
the lacek group
Jul 2022 - Feb 2024
Recognition:
Company-wide panel member on human centered design thinking strategy leveraged in T3 data campaign.
• Consistently led approx. 5 bilingual lifecycle projects for FordPass Rewards and Lincoln Access Rewards in both the US and Canada as SME for new automations, increasing touchpoints with dealerships and members.
• Launched the first fully-automated onboarding campaign, integrating external personalized T1 data.
• Increased Dealer Engagement interactions by 50 percent YOY, remodeling channels with T3 data.
• Flawlessly deployed 300+ D2C bilingual content items via print, email, digital and dealer portals.
• Led project deployments from project briefs, pitch presentations, client meetings, translations, QA, and directed project-related internal and client meetings; regularly deployed seasonal campaigns to 1M+ members.
• Eliminated translation errors and reduced approval request turn-times by 3 days on average by creating an internal dashboard with evergreen guidelines, bilingual nuances, process/vendor requirements, Ford internal directory, international contacts and approvals, improving project timelines and client satisfaction.
• Created new business opportunities by restructuring project strategies and team touch points to enhance data, QA and creative departments’ access to brainstorming.
client Account Executive, general motors
epsilon
Nov 2021 - Jul 2022
• Client facing role developing and deploying an average of 5 critical T1 monthly retail and seasonal campaigns for Chevrolet, Buick, GMC, and Cadillac.
• Coordinated with client and internal team, deploying seasonal offers, key announcements and brand initiatives via D2D/print, online ads, web pages and email, ensuring legal approval of content.
• Crafted and delivered client pitches and weekly reports, developing all reporting based on CTR data.
administrator, student activities and greek affairs
loyola university chicago
Mar 2020 - Nov 2021
• Initially an administrator, inspired the University to create a new role for student activities marketing, supporting all communication with 12k total students.
• Produced and coordinated first-of-its-kind Senior Gift boxes during COVID-19, developing and ordering 2k customized apparel, gifts, memorabilia, Sister Jean bobbleheads and more.
• Successfully optimized all event budgeting approvals for 389 student orgs by restructuring the administrative process, reducing student body budgeting errors by 90 percent.
• Created all HCD marketing, including photography, apparel, gift boxes, billboards, buses, social media and COVID signs.; created the first proprietary digital drive for turnkey advertising campaigns
marketing manager
spotivity
Jan 2021 - Jun 2021
• Led a national 20-person remote team across the US, coordinating with the founder and app developer and strategizing all social media and website content for a youth activities app across 5 platforms.
• Created a zero-budget influencer campaign that increased Instagram reach by 1,050 percent in 2 weeks.
• Optimized SEO, landing pages, blog posts and a new app while suggesting valuable UX opportunities through social-driven explainer video creation.
development intern
The Chicago Council on Global Affairs
Sep 2019 - Dec 2019
• Introduced QR code technology at professional mixers, equipping all staff to immediately convert associates to members while maintaining a light conversation.
• Engaged with 5k account holders and potentials through phone, email and directly mailed gifts to reconcile enterprise account losses, generating potentials on the Salesforce database and reconciling account losses.
thank you for exploring my experience!
If you are reading this, I strongly believe that I can benefit your posted role. Please feel free to contact me at your convenience to further explore our alignment.