A content differentiation factor, or CDF, is a key term in corporate marketing that can make or break the success of any type of small business. It’s the thing that makes your business stand out against competitors and keeps you from blending in the background on social media and search engines.

For example, our CDF at Communiclare (lovingly referred to as our Communiclare Differentiation Factor) is our transition of scalable knowledge, customized for small business owners.

We don’t just get the job done - we take pride in offering extensive handoff calls and documentation, providing valuable tips to optimize your time and content independently. Unlike competitors, our Marketing Specialists are well-versed in all scalable aspects of paid and organic marketing- we offer unique support in every area of your growth, working with a wide range of budgets.

Wondering what your business’ CDF might be? One strategy we often use when conducting audits is sending out a survey (available for free through Google) to ask people why they enjoy frequenting a business. Key words like “aesthetic” and “fresh” can alter the trajectory of your business by showing you where to focus your marketing and how to portray your brand.

Now that you’re up-to-speed on who we are, click below to request a free 15 minute phone call (or an old-school coffee meet up) so we can get to know more about you!